Amazon SEO Optimization

Amazon holds above 50% of online sales. No doubt it is the fastest moving online retailer on the web. Thousands of businesses got established on Amazon, so you need to go for Amazon SEO (Search Engine Optimization) if you want to establish your online business.

How does Amazon SEO work?

To understand better how Amazon ranks its products, you have to find out how Amazon SEO works. The query searched on a search engine is quite different than Amazon, here is a slight learning curve.

When customers search for products on Amazon, they will able to find your products if their search queries match your keywords. This is a challenge for your business because you have to use the same keywords that your customers use to find your products.

Amazon A9 algorithm focuses on displaying products first that are in demand. It focuses on two important factors: performance and relevance. Performance depends on how your product responds to the customers and relevance is based on how your keyword matches the search query if not exactly related to it.

Therefore, keyword selection is not an easy task. It is not enough to sell the products, but your products should increase the demand and satisfy the customer’s needs.