What are the Key Factors Contributing to Surge of Global Medical Aesthetics Market?

The ability of the medical aesthetic treatments to provide enhanced physical appearance and thus, higher self-esteem and better psychological state is making these treatments highly sought-after across the world. Medical aesthetic treatments like botox play a major role in alleviating the problems of migraines and excessive sweating. In addition to this, the rising usage of dermal fillers for filling the facial wrinkles lines, mainly on account of the surging geriatric population, increasing prevalence of accidents, and soaring popularity of cosmetic treatments is another important factor pushing the demand for medical aesthetic treatment procedures.

The rapid technological advancements and innovations in laser technology are significantly boosting the popularity of cosmetic procedures across the world. Owing to these advancements, laser-based procedures can now provide many benefits such as reduced intensity of pain and faster recovery times. Advanced laser technologies such as transdermal focussed ultrasound, higher intensity focused ultrasound (HIFU), and monopolar RF are widely used in many aesthetic treatments, such as fat reduction and body contouring. The rising popularity of various cosmetic procedures, owing to the development of advanced laser technologies, will further propel the demand for medical aesthetic treatments across the world.

Due to the above-mentioned factors, the global medical aesthetics market is expected to witness substantial growth in the coming years. Medical aesthetics refer to a branch of scientific research that uses minimally invasive treatments in order to improve a person’s physical appearance through the use of lasers or other energy based devices and healthcare and beauty services. Medical aesthetics are commonly used in the treatment of fine lines and wrinkles, scars, and stretch marks, fat reduction, body contours, skin oxygenation and rejuvenation, skin tightening, and many other types of problems related to physical aesthetics.

There are multiple types of medical aesthetics products available in the market — topicals, breast implants, energy-based aesthetics, injectables. Amongst these, the injectables recorded the highest usage in the past, primarily on account of the high demand for botulinum (Botox) injections, as people’s go-to remedy for reducing the visible signs of aging. Owing to the burgeoning adoption of radio frequency and laser devices, the demand for energy-based devices is expected to be the fastest in future.

Globally, North America is witnessing the highest demand for medical aesthetic treatments. This is mainly attributed to the fact that North America is home to the major companies and organizations operating in the field of medical aesthetics across the world. Asia-Pacific (APAC) is expected to witness tremendous growth in the demand for medical aesthetic treatments and products over the next few years, owing to the increasing need for cosmetic and beauty enhancing procedures in the countries like India, South Korea, and China. The medical aesthetics market will witness faster growth in APAC as compared to Europe in the coming years.

Therefore, it is clear that due to the burgeoning demand for highly-efficient cosmetic procedures across the world and the swift advancements in laser technology, the need for medical aesthetic treatments and procedures will observe huge growth in future.