Puma

by Artur Igor

This free e-book was created with

Create your own amazing e-book!
It's simple and free.

Start now

Puma

by Artur Igor

Joined Dec 2023
Published Books 1

THE DASSLER BROTHERS

The first step in a long history driven by speed and performance is marked by brothers Rudolf and Adolf Dassler who founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. In doing so, the world capital of sport shoes is born.

The brothers start their factory in their parents’ home in 1919, moving into a proper facility in 1924. While there were other, smaller factories scattered throughout the town, many did not manage to survive past the 1950s and 60s.

Within the first few years, their products become well known and the majority of German athletes wear “Gebrüder Dassler” spikes at the Summer Olympic Games in Amsterdam, 1928. In 1936, Jesse Owens wins four gold medals at the Olympic Games in Berlin wearing Dassler spikes. Seven gold and five bronze medals soon followed for other world class athletes. Two World and five Olympic records are the first records to be broken in Dassler shoes, signifying the brother’s international breakthrough.

OUR STRATEGY

BEING THE FASTEST SPORTS BRAND IN THE WORLD

Sport is our world. We are passionate about designing, developing, selling and marketing our products. Since 1948, PUMA has made history as a creator of extraordinary product designs for the fastest athletes on the planet. We aim high, and when we reach our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.

This free e-book was created with

Create your own amazing e-book!
It's simple and free.

Start now