Understanding Digital Marketing

Many of us are probably already using augmented reality (AR) on a regular basis, perhaps without realizing it. Apps like Snapchat that let you apply masks that appear to stick to your face as you move your head around are using AR technology to entertain you. And let’s not forget the genesis of Face Swap Live, which birthed a frenzy of hilarious/terrifying videos and memes.
But AR is more than a fad in the world of digital marketing, and some companies are realizing that they can use the technology to boost business in ways that are undoubtedly super fun, but also lucrative.
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