How LinkedIn Sales Navigator Integration with CRM Proves to be a Good Sales Tool for Prospecting?

Though LinkedIn is considered as a goldmine for lead prospectors, sifting through some 700 million profiles to find someone who might be interested in buying your product or service is not a practical thing to do. With LinkedIn sales solution integration with the CRM, your work becomes a bit smoother and efficient.

On a basic level, integrating CRM with LinkedIn Sales Navigator would mean extracting data in the public domain with profile information and then sending data to CRM with the click of a button. From there, the data is then processed to develop leads and convert manually. However, its far more than what is speculated. For instance, the real time data analytics of Dynamics 365 Sales Hub shows real time reporting of customer behaviour and its relationship with the brand. The information gathered can help the businesses to prioritize the given opportunities by viewing the customer relationships. It gives full view of the time engagement with the prospects and other crucial data like estimated close date, relationship state and time engaged with any prospect.

How integrating LinkedIn Sales Navigator with CRM increases efficiency?

LinkedIn Sales Navigator’s ability to integrate seamlessly with an existing CRM is an underrated feature of itself. However, this integration allows the CRM to become a single-point centralized platform for all contacts.

Also, the LinkedIn filters allow one to pull out any crucial data or information one wants at any point in time. This helps the users to save time and ensures the only relevant sales activity is captured on the CRM.

Which CRM integrates with LinkedIn Sales Navigator?

The LinkedIn Sales Navigator platform integrates to popular CRM platforms like HubSpot, Salesforce, SAP CRM, Pega, Zoho, Infor, and Oracle Sales Cloud, Sugar CRM. They provide company records and insights and allows to send InMail’s directly from HubSpot CRM. With Salesforce CRM, LinkedIn Sales Navigator creates a seamless sales experience. One can import contacts, accounts, and leads at any time.

There are various benefits of integrating LinkedIn Sales Navigator to CRM. Some of the benefits are listed below:

Boosting sales

One of the biggest benefits of linking LinkedIn Sales Navigator to CRM is that it can tap personal information and then use that to send bespoke messaging.

Better reporting

Data is an invaluable asset of a business, but it is of no use if it is unorganized and scattered. The CRM system helps one to process, analyze and go deeper into the data and its metrics. With well-organized meaningful data, one can use a CRM platform to collaborate and organize the data with your colleagues.  The reports generated also helps to see the outcome of the leads generated and prospects.

With LinkedIn Sales Navigator integration with CRM, you’ll be able to see which campaign most of your leads are coming from, analyze your connection request acceptance rate, how many replied, and so on.

Saves Time

Every lead is unique, and therefore it requires specific follow-ups. Salesperson tends to forget or give up after the first follow-up. It is also possible that customers miss out on the initial message. Therefore there is a need for follow-ups.  Secondly, it is impossible to remember each profile, especially if one is dealing with sizable lead data. The CRM records each activity and, with its reply template, allows sales to follow up on the initial message.

Chat and inbox management

One of the most critical parts of LinkedIn sales navigator is its inbox section. This section is the important customer engagement area where all activities like outreach, building relationship, the closing deal happens.

Integration of Dynamics 365 with LinkedIn Sales Navigator- What you can expect?

Changing business dynamics have prompted several businesses to consider more advanced technology to maintain a robust customer relationship and also to find new leads. This led to the integration of Dynamics 365 with the LinkedIn Sales Navigator. The integration brings about seamless solution where right sales tools can be used to make the process of selling in social circles easy. With the presence of everything needed in a single place, the integration of Dynamics 365 with LinkedIn Sales Navigator provides flexibility to work within a single platform with easy access to analytics, account data, sales data, leads data etc.

Conclusion

LinkedIn integration with CRM is regarded as a great combination. If you need to know how your business can benefit then you must consider seeking help from a CRM consulting company. The experienced consultants will help you discover the main benefits from the integration and how you can generate top-quality leads and boost sales.

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