Marketing Automation Chatbots

Marketing Automation Chatbots are the modern fast-growing tools for marketers across the globe. It allows the modern marketers to personalize their brand outlook, easy communications, and deliver support to the customers and prospects. These automation tools help to increase the efficiencies and productivity of the business without much effort.

Marketing automation has broadened its capacity to handle various marketing activities all at one time. Many repetitive activities like lead generation, data collection, data interpretation, running email campaigns, and content curation all fall under the umbrella of marketing automation. Thanks to advanced technology that has designed the marketing automation chatbots, the marketing team can take the target of the company to another level. Now marketing chatbots are becoming more reliable and human-like, a new vista of possibilities is opening up for marketers.

Forbes records say that, in 2017, 35.6 million Americans used voice-activated tools at least once in their marketing strategy. The usage was 128.9% higher from 2016 which is gradually increasing to date. Experts believe that automation chatbots will find their high demands in the next few years. Where 47% of marketers are expected to implement marketing automation chatbots, and 40% are expected to adopt virtual assistants. Till 2024, the automation chatbot worldwide market size will be more than $1.3 billion.