Basic SEO Guide for freshers

As being a national capital of India, Delhi always has been in the centre stage for carrying out the various types of businesses. The availability of the best SEO companies in Delhi has made it the hub of digital marketing services. But, on the basis of proven track records, and huge database of happy customers, Key Marketing is considered one of the best online marketing companies. The best thing that I have liked the most about Key Marketing is the fact that under one roof, one can get a broad range of the best digital marketing services. Whether one needs to boost brand awareness or renovate his business Key Marketing experts can do everything for you. All round of your business success is guaranteed at lowest expenses with the best SEO Company of Delhi – Key Marketing. 

What is a digital marketing service?

In simple words, you can think of the digital marketing service as an electronic way to convey promotional messages and spread brand awareness in various ways. In other words, digital marketing services refers to marketing campaigns that appear on various kinds of communication devices such as phones, computers, Televisions, radios, tablets and so on and so forth. If you get close to the ground level, you will find that today’s digital services have taken the shapes of videos, images, social media posts, blogs, email, articles and so on.

Types of digital marketing services

On the basis of the working principle, we can divide the digital marketing services in the following types:

• Search Engine Optimization (SEO): Search Engine Optimization is all about techniques to put in place to get your site rank in top position in Google Search Engine Results Page (SERPs). It involves creating backlinks, guest posting, forum and comment posting. SEO strategies could be further divided in two major parts: on page SEO and off page SEO.
• Pay Per Click (PPC): PPC is considered one of the quickest methods of digital marketing. In PPC advertisers pay a fee each time when their ad receives a click. PPC is performed on search engines such as Google, Yahoo, Bing, and AOL. Also, it can be carried out on major social media platforms such as Facebook, Instagram, and Youtube. 
• Social Media Marketing (SMM): As the name indicates, SMM is described as a process in which marketing is done on Social Media Platforms. In this type of activity, advertisers maintain the relationship with the existing users or customers and at the same time they reach the new customers. 
• Content Marketing: Content marketing refers to the creation and distribution of various kinds of readable content such as newsletters, white papers, blogs, articles, stories, emails, and social media posts. In content marketing it is important to write quality content that can answer the questions of the readers.
• Email Marketing: Though the concept of email marketing is quite an old practice. But, it has not lost its charm and effectiveness even in this digital age. Email marketing is all about creating the huge database of email ids of current customers and all other people who have potential to be your customer in coming times.