ICO Marketing Guide

The newest and the inevitable way of raising funds for projects, nowadays, is Initial Coin Offerings (ICO). The method could be complex but the businesses taking the plunge have been rewarded the most.

In 2019, the startups raised over $14 billion through this method. According to a report, since the time ICO has been introduced into the market, it is performing well. 

However, not all coins in the market share the same trajectory, some of them lost their value, over time. A report published by the TUM School of Management informed that in July 2020, around 65 percent of the tokens lost their value in the market. This indicates the necessity to introduce a better ICO marketing strategy for promoting ICO. Without a solid strategy for marketing, it would be challenging for the projects to prove their legitimacy and authenticity to the audiences. 

What is ICO?

In simple terms, we can define ICO as an unregulated method of raising funds for cryptocurrency projects. This process is almost similar to IPO, which allows investors to buy shares of a company.

In order to raise funds via ICO, the cryptocurrency projects sell a part of their tokens to early investors in exchange for Bitcoin or legal tender.

Although ICO is a new venture, it has been growing very fast in the market, that is because every now and then new crypto is being invented. 

2017 is considered to be a breakthrough year for the crypto industry, as the different ICO projects raised over $5.6 billion for the businesses. However, at the same time, some of the ICO projects were just able to reach their soft cap. These projects needed an effective ICO marketing strategy to promote themselves.

If you are also struggling with how you can promote your ICO project, then don’t worry, we will show you what’s under the hood of winning ICO marketing. 

Ways of promoting ICO

Here we present you the following steps with the help of which the agencies can promote their ICO projects in the market.

• Whitepaper- Prepare a detailed and result-driven whitepaper to create hype for your ICO project. Things to be included in the whitepaper are: 

(i) Project idea

(ii) Impressive credentials of the team

(iii) Total capital amount that project needs

(iv) Potential ROI for investors

(v) Token distribution

(vi) Corporate social responsibilities

(vii) How the business will prevent the illegal activities

(viii) Token design with visual elements

• Create A Website- In order to create a buzz among the audience, it is important to create a great website. The website acts as a foundation for your ICO marketing strategy. It should be a short version of the whitepaper, which should have an attractive layout, and also should include SEO-friendly elements.

• Airdrop Campaign- Through an airdrop campaign, it is very easy to create buzz among the audience, as it encourages the users to learn more about cryptocurrencies.

• Event Participation- Attend events, conferences, and trade shows all over the world to create buzz, as these kinds of programs have limited attendances, so it becomes easier to spread the news about your ICO project.

• ICO Calendar Listing- ICO should be listed on reputable directories, as there the project could easily find investors for itself. 

• Instant Messaging Application- You can effortlessly share concise posts to engage your audience and communities via apps like Whatsapp or Telegram. 

• Collaborate with influencers for marketing- Partner with those influencers who believe in your project and promote it.

• Podcasts & Interviews- Audio content has always worked decades ago, and it continues to enjoy clout through more contemporary options like podcasts. As for interviews, you don’t need to look further than influencers to pinpoint which individuals you should be reaching out to for them.

• Advertising- If you seriously want to promote your project, advertising is a must. However, one can not advertise ICO projects on mainstream ad platforms like Google and Facebook, therefore, it would have to look for other options, like the site that is focused on Bitcoin advertising.

• Create Social Media Community- It is considered to be one of the important tools for marketing, in today’s time. The success of your project depends on how you have communicated your ICO to the target audiences.  

• Press Releases- Create public relations outreach by publishing a press release. There are several websites are that publishes press release for promoting a company’s product.

• Bounty Campaigns- Offer bounty rewards to the users for performing specific tasks.

• ICO Listings- List your ICO projects on several top-tier exchanges, as it will provide them a great exposure among audiences. 

• E-mail- For email marketing, it is important to keep your messages targeted towards the audience. Engage with them with the goal of building trust and transparency.

• SEO- It’s technically the backbone of your digital marketing so it should be high up on your list of priorities as well. 

If you are looking for ICO marketing agency, contact vegavid technology.