intandemly abm

what is account based marketing

Account Based Marketing (ABM) is a direct-to-consumer strategy that targets consumers based on their individual preferences, needs, behaviors, attitudes, and demographic information. This form of marketing leverages online and offline data to determine what products and services are right for each person based on their past buying patterns and other personal characteristics. More specifically, ABM is used to target customers who have specific traits that reflect a high probability of future purchases—and ultimately convert into sales.

This type of marketing has become increasingly popular among small business owners over the last few years due to its effectiveness and accuracy. However, this form of marketing can often be difficult to implement—especially if you aren’t familiar with the processes involved. Luckily, there are several tools available today that make the entire process much easier than ever before!