account based sales

Account Based Sales (ABS) has been around for years now and is making its way into eCommerce. An ABS system allows retailers to sell products through their own website without third-party payment processors. Essentially, retailers offer a special discount code that customers can use to purchase goods. Once purchased, the customer receives the discount automatically applied to their account. When they are done shopping, the merchant simply credits back the amount from the customer’s account. And this is how the retailer makes money.

The concept behind account based selling is very simple. However, implementing it successfully requires a lot of careful planning and attention to detail. One thing about ABS is that once implemented, merchants cannot go back to traditional methods of payment processing. This means that merchants need to have their own method of credit card processing or risk losing customers.