Need of Advertising Translation in Influencer Marketing

It’s 2024 and if you aren’t aware of the concept of influencer marketing and you call yourself a business, you are missing out on the biggest opportunity of your business career. Influencer marketing is the new normal these days just like we say “Orange is the new Black”. It sounds cool, right? The same happens with influencer marketing. It is the most fun way to engage with your target audience and at the same time take your business to the global world. Don’t worry because we are going to explain the importance of this kind of marketing for your business.

But that’s not it, we will also explain why advertising translation services need to be a part of your business. So let’s get into this read.

Importance of Influencer Marketing

First, let’s talk briefly about influencer marketing. In simple words, it is the collaboration of a brand with local influencers/trendsetters to enhance awareness about their products and services as well as increase their sales. In the longer run, these increased sales lead to greater revenue generation and globalization of your brand. These local influencers have a massive reach in the audience which is why brands need to look out for fashionistas.

This process benefits both the brands and the local influencers. Let’s talk about a real life example. In 2014, a horror documentary was released, “As Above, So Below”. It was one of the most horror movie creations of its time based on real life. A Swedish YouTuber, PewDiePie, who is famous for his vlogs, funny videos, and other digital content, was offered a partnership with the filmmakers of the horror documentary. That partnership involved PewDiePie exploring the Parisian catacombs, facing challenges, and reacting to the horror atmosphere. The videos that PewDiePie made all represented the themes of the film with a blend of his signature comic style.

This content was perfect for PewDiePie’s great number of subscribers. This not only benefited him but also attracted people to watch the movie. He got a new location, theme, and storyline for his videos while filmmakers enjoyed boosted ticket sales. The movie’s creepy religious themes and the claustrophobic sense of terror fully resonated with PewDiePie’s videos. This became a win-win situation for both the filmmakers and PewDiePie.

Power of Collaboration

Influencer marketing showcases the power of collaboration,and businesses are the ones that get the most out of it. Collaborating with influencers that literally influence people is the number one means of word-of-mouth marketing. These are the people that your target audience trusts so why not get them to talk about your brand so that it becomes easy for your audience to trust you?

Choose the Platforms Carefully

Talking about platforms, you need to focus on what type of content your audience consumes. For instance, Gen Z is majorly focusing on creating cool videos. So when targeting the younger generation, you should target the audiovisual platforms like YouTube and Facebook.

Moreover, Instagram is a very popular social app these days. So you can create captivating reels and attention grabbing posts. In these reels and posts, you can offer discount codes and giveaways to further capture their attention.

Furthermore, if you are dealing in ecommerce, you need to get ecommerce translation services before delving into what platforms to focus on. Make sure that all of your content is present in multiple languages. For instance, if you are going for reviews of your products, you need to translate them so that the global audiences can understand them. Other than reviews, you can also translate product descriptions and your blogs.

Why is Translation Important?

It is surely not an easy process to get the most influential person for your brand and bring a surge in your sales. In order to cater to the global audience, you need multiple influencers to target different societies. Later, you should translate all of your ad content to cater to the audience with the help of advertising translation.

With the help of translation, all the linguistic and cultural barriers are successfully removed so that when your brand chooses the influencers, they can resonate with the audience. For instance, Maybelline reached out to the owner of Huda Beauty (Huda Kattan) for its “Falsies Lash Lift Mascara”. This ad was translated into multiple languages, which demonstrated how people can trust Maybelline if the owner of a world famous beauty brand is advertising it.

Advertising translation ensures that the original voice of the ads remains in the translations. In this way, the audience gets the message as was intended by you.

Final Thoughts!

If you have not opted for influencer marketing yet, this is your sign to go for it. Get a local fashionista who your target audience follows, and cater to the diverse audiences. You need to add advertising translation in your arsenal and then translate ads so that they don’t sound culturally offensive to the vast consumer base.