Original video animation

OVAs originated during the early 1980s. As the VCR became a widespread fixture in Japanese homes the Japanese anime industry grew to behemoth proportions. Demand for anime became massive, so much so that consumers would willingly go directly to video stores to buy new animation outright. While people in the United States use the phrase “direct-to-video” as a pejorative for works that could not make it onto television or movie screens, in Japan the demand was so great that direct-to-video became a necessity.

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