Mass media

(that is, the press, the radio and television) play an important role in the life of society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media mould public opinion. Millions of people in their spare time watch TV and read newspapers.

Everybody can find there something interesting for him. On the radio one can hear music, plays, news and various discussions or commentaries of current events. Multiple radio or TV games and films attract a large audience. Newspapers are used in different ways, but basically they are read.

But it is hardly fair to say that mass media do not try to raise cultural level of the people or to develop their artistic taste. Mass media brings to millions of homes not only entertaiment and news but also cultural and educational programs.

Advantages:

• cultural awareness

• health education

•  children’s knowledge increases

•  serves as a good source of entertainment

Disadvantages:

• media can be addictive

• it glamorize drugs and alcohol

• it can lead to ruin of reputation