A worldwide revolution has been brewing under our noses.
A decade ago there only a few beer styles available, brewed by a few brands.
Today we have hundreds of beer styles and thousands of brands.
In the US alone there are over 4,600 breweries – two breweries open daily.
Doubling its size in the past 4 years it’s a $22B industry out of over $100B.
The global beer market reaching epic proportions of 670 Billion dollars by 2020.
But abundance creates confusion!
How are we, the consumers, suppose to choose a beer, if we do not know anything about the brands or styles of beers?!
On the other hand, how can one brand, Brewery, differentiate itself from the others?!
You could ask for help at the local grocery store, but they most likely to know about beer as much as you do, if you can even find them!
You could ask the expert employee at the local Liquor store, but this pretentious hipster douchebag will most probably belittle your craft beer knowledge…. “Oh, you probably don’t know what a fruit forward Imperial aged IPA is”…
WE NEED A CREATIVE SOLUTION!
My name is Alon – An experienced Product Manager, Beer connoisseur, Home brewer and Entrepreneur in the making!
I would like to introduce you to BeerPic – My passion venture
BeerPic is your beer connoisseur friend that is always in your pocket.
No need to call a friend, no need for a degrading conversation with the condescending hipster douchebag, just point the phone on the label and get the Info.
We wanted to make a fun, fast and seamless experience for our users, so we decided to use awesome technologies such AR (Augmented Reality) and image recognition.
BeerPic Augmented Reality
Another perk for using AR is creative marketing – The way Pokémon Go is doing these days
Thanks Pokémon Go for the free market education
BeerPic will be the Pokémon Go for craft beers!
This example is called ‘Stop chasing the Toucan – Just get a Bomb!’, referencing Guinness and Prairie Ale stouts
So if your looking to tap this fast growing market using new up and coming innovative technologies then BeerPic is your solution.