People spend a significant amount of time in surfing social networking sites. They are well versed with the latest social media platforms and update their pictures and status at regular intervals. The mushrooming of these websites in the last decade has allowed both the business groups and the consumers to leverage them for their own benefit. While a business group remains connected with their existing clients and potential customers through them, a consumer can compare the price and the quality of a similar product on multiple sites and can make the best decision. In current times, if you are not making use of Facebook, Twitter, Instagram and Linkedin, then you are offering an opportunity to your opponents to overtake you in the digital race. Social Media Optimization creates awareness about your products on different social channels. It enables you to communicate and interact with your business associates and friends on different networking sites.