More and more businesses are opting for online marketing in order to gain new customers and stay ahead in competition. Popular social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn are some of the popular tool to advertise products and services and reach out to the target audience. These platforms also offer an opportunity to the businesses to understand the mood of the consumers through opinion surveys and feedback. This cost effective most of promotion is essential in current times for customer engagement and client retention. Best SMO services in India will enable your business to reap desired results.