4. It’s not about you. Stories are a team sport. They are told to an audience. A good story is not good if the storyteller is the only one who enjoys it. It needs the interaction with the audience. The audience has to be moved by a story, wowed, seduced, brought to laughter and tears, transported back in time, forward in time. Good stories evoke memories, thoughts, fears, hopes, belief, doubt, resentment, passion. And love.
A good story touches a nerve in the listener. It resonates with the audience.