Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com
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Thinking Between Boxes at Shenkar College

After fruitful careers as a scientist and inventor I've gone back to what I love most - writing children's books Read More
  • Joined Oct 2013
  • Published Books 1543

I may be wrong, but I believe that creativity involves thinking between boxes. 

“Why is being creative important?” you might ask? 

 

 

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Well, did you know that studies show that creative people make 23% more money (on the average) as compared with regular people? 

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Did you know that creative smile and laugh an average of 27.3 times per day, as opposed to 19.6 times a day for regular people?

 

 

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

Did you know that creative people are less prone to get divorced and live an average of 2.3 years more than regular people?

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

Did you know that people who think they are creative also love to invent their own statistics? 

 

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

Most people think that creativity involves “Thinking Outside the Box”. If you Google it, you get over 1,300,000 search results. Apparently a lot of people believe in it. “Thinking Outside the Box” even has a lengthy Wikipedia entry.

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

Many people think that creativity involves “Thinking Inside the Box”. If you Google it, you get over 200,000 search results. That’s still a lot of search results.

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

Less people think that creativity involves “Thinking Between Boxes”.

A lot less (less than one hundred search results on Google).

 

 

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

It’s combining two things in an unanticipated way.

 

 

 

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Anyone who is technically proficient can solve a problem that is already formulated; but it takes true originality to formulate a problem in the first place (Einstein and Infeld, 1938)

Any creative act is a bisociation of two (or more) apparently incompatible frames of thought. (Arthur Koestler)

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Arthur Koestler (1969).jpg
Arthur Koestler (1969)” by Eric Koch / Anefo – Nationaal Archief. Licensed under CC BY-SA 3.0 via Commons.

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For example, what connection could there possibly be between sticky burs…

 

 

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and zippers?

 

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According to the legend, George de Mestral found one, in 1941, when he was about 35 years old.

 

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They called it “Velcro”. The rest is history…

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Thinking Between Boxes at Shenkar College by Mel Rosenberg - מל רוזנברג - Ourboox.com

Another approach is to find a novel use for something.

 

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Students are very creative in this respect…

 

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Another approach is to find a weird and wacky use for something that already exists. What would you do with a cup of yogurt? After all, everything is connected to yogurt, in one way or another. If you disagree, write your suggestion here on the right.

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And if all else fails, you can always write a book.

 

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