https://shopchromeheart.com/ was founded in 1988 by Richard Stark as a custom silver jewelry brand. Since Stark is a motorcycle buff, the designs were bold, intricate silver pieces with symbols such as crosses, skulls, and other Gothic motifs concerning biker culture that enthralled him. The designs got attention from celebrities and fashion leaders such as Clark Gable, who requested pieces that eventually led to an expansion of the brand beyond jewelry to clothing, accessories, and home decor products.