Ogunkunle Ayodele is a seasoned product marketing leader and growth strategist shaping how African startups scale and connect with customers in the digital age. He began his career as a digital marketing specialist in an agency, where he developed and executed digital strategies for some of Nigeria’s top brands. He later joined Nigeria’s oldest indigenous bank as a Digital Marketing Strategist, where his data-driven marketing initiatives and innovative thinking generated millions in revenue. His exceptional contribution to the bank’s growth earned him the Best Performing Staff Award for two consecutive years. Ayodele serves as the Growth Manager at Bumpa, one of Africa’s fastest-growing commerce platforms. At Bumpa, he has led the company through over 4x growth, driven a $4 million seed raise, and spearheaded a bold brand repositioning that transformed Bumpa from a simple store builder into a full-stack business platform empowering thousands of merchants across Africa. He has also worked as a growth consultant for several fintechs and startups at the scaling stage, helping them refine their market strategy and accelerate adoption. With a deep understanding of the intersection between product, brand, and customer insight, Ayodele has built a reputation for crafting marketing strategies that don’t just sell products — they shape perceptions, build trust, and drive sustainable adoption. His work spans go-to-market strategy, brand storytelling, user acquisition, and integrated marketing campaigns, consistently delivering measurable impact in growth and retention. Beyond his corporate work, Ayodele is a thought leader and mentor passionate about helping founders and marketing professionals unlock growth through clarity, creativity, and customer empathy. He frequently shares insights on growth strategy, product positioning, and market expansion, drawing from his experience leading teams, launching products, and navigating fast-paced startup environments. At the heart of Ayodele’s philosophy is a simple belief — that great marketing is not about persuasion, but alignment: aligning the right product with the right people through stories that matter. His work continues to influence how emerging brands across Africa approach growth, community, and market leadership.